With plans on achieving a net-zero economy, automotive companies in the UK are expected to increase the sale of zero-emission vehicles, every year, from 2024. This move comes along with the UK government’s decision to set 2030 as the deadline to end the sale of petrol and diesel cars.
So which advertising channels should marketers use when it comes to selling vehicles powered by electric engines?
According to data from YouGov Profiles, British drivers who would consider an electric engine in their future vehicles are most likely to pay attention to online advertisements – with nearly three in five of this audience saying so (59%). TV adverts emerge second on the list (50%), indicating consumers’ interest in watching commercials even if they cannot skip it.
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