As part of the continuous efforts to drive consumer demand for electric vehicles, NFDA has partnered with Auto Trader to enable all ‘Electric Vehicle Approved’ (EVA) retailers to display their EVA badge of approval on their adverts on Auto Trader’s marketplace.
Electric Vehicle Approved (EVA) is an accreditation scheme developed by the NFDA to recognise excellence in the electric vehicle (EV) retail and aftersales sectors. The scheme, officially launched in May 2019, was endorsed and funded by the Government’s Office for Low Emission Vehicles (OLEV) during a three-month pilot and its first year.
Dealerships are independently audited by Energy Saving Trust (EST) to ensure they meet the scheme’s standards and therefore receive the accreditation. The standards cover key areas of EV retail and aftersales, including customer communication, staff training and knowledge, and availability of charge points on site.
Automotive retailers have fully embraced the initiative, firstly, taking part in the three-month pilot phase that started in November 2018 and then rapidly filling up the one hundred slots available to them when the scheme formally launched in May 2019.
Consumers who intend buying, or already own, an electric car need to consider a number of aspects they may not be familiar with. These include the battery range of the car, the availability of charge points in their area where they live and or work, and how long a vehicle will need to be plugged in to reach a full charge.
Retailers play a key role in informing customers about the benefits of owning an EV. The dealerships that have already obtained their EVA accreditation have started to communicate their expertise to customers through visible EVA branded point-of-sale and marketing material displayed in showrooms, and now they will be seen on the UK’s largest automotive marketplace too.
Sue Robinson, Director of the NFDA, commented: “The EVA accreditation gives motorists the confidence that EV Approved retailers can provide the best possible customer experience in the EV sector. Following an extremely successful first year, when retailers responded enthusiastically to the launch of the scheme, it is crucial that more customers understand the value of the EV accreditation going forward.
“It is positive that thousands of consumers will now be able to recognise EV accredited retailers on Auto Trader”.
Tim Anderson, Head of Transport at Energy Saving Trust, said: “We are delighted that the dealers who have achieved the EVA standard will now be easy more easily identified on Auto Trader. All of them have the trained staff, facilities on site and a team motivated to provide a great customer experience when buying or having their electric vehicle serviced. As well as helping customers find a knowledgeable supplier, this partnership also recognises the hard work EVA dealers have invested in the scheme to qualify for the badge of approval”.
Karolina Edwards-Smajda, Auto Trader’s Director for Commercial Products, said: “We’re committed to making the consumer buying experience more transparent and as stress free as possible, and in by doing so, helping our retailer partners build more confidence in their brands. The introduction of the EVA badge, along with a complete redesign of how retailers’ information is presented on their Auto Trader adverts, is a big part of that commitment.
“All of our data highlights the huge growth in consumer demand for low emission vehicles, so the EVA accreditation is an excellent way for retailers to stand out from their competitors and take advantage of this bright spot in the market. We’re pleased to be able to support such a beneficial initiative.”
NOTES TO EDITORS
For more information, visit www.evapproved.co.uk.
The National Franchised Dealers Association (NFDA) represents franchised car and commercial vehicle retailers in the UK.
Energy Saving Trust
Energy Saving Trust is an organisation providing evidence-based advice and ground-breaking research that helps people save energy, every day. Trusted by consumers, businesses and organisations for our expertise and independence, our goal is to find new and better ways to drive change and reduce energy and fuel consumption. www.energysavingtrust.org.uk
About Auto Trader:
Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Around 80% of UK automotive retailers advertise on autotrader.co.uk.
For more information, please visit https://plc.autotrader.co.uk/
About Office for Low Emission Vehicles:
The Office for Low Emission Vehicles (OLEV) is a joint DfT/BEIS policy unit which is responsible within Government for the transition to zero emission vehicles.