The results of the latest NFDA Dealer Attitude Survey have been published, in this article we focus on dealers’ satisfaction with their OEMs’ AFV offering.
The National Franchised Dealers Association (NFDA), which represents franchised car and commercial vehicle retailers in the UK, carries out the Dealer Attitude Survey twice a year.
The survey has taken place continuously since 1989. With a total of 2,585 responses from 32 participating dealer networks, the survey received a response rate of 59.5%. This edition of the survey was conducted in January 2021 and asked franchised dealers a series of questions covering key business issues affecting the relationship with their respective manufacturers. Responses are scored from 1 (extremely dissatisfied) to 10 (extremely satisfied).
Overall average score
At 9.1 points, Lexus had the highest average score across all questions for the fourth consecutive edition of the survey. Kia followed in second place (8.7) and Mercedes (8.5) closed the top three thanks to a 1.0-point jump from six months ago. Jeep (3.0), Fiat (2.9) and Alfa Romeo (2.6) sat at the bottom of the table. The average score for this question (6.0) was up by 0.1 points from six months ago.
How satisfied are you with your manufacturer’s alternative fuel vehicle offering?
The average dealers’ satisfaction with their manufacturers’ alternative fuel vehicle offering dropped slightly by 0.1 point from the previous edition of the survey six months ago, however the average score remained relatively high at 6.4 points out of 10. Top and bottom performers were respectively Lexus (9.4) and Abarth (1). Citroen saw the largest improvement from six months ago (+2.4 points) while Alfa Romeo experienced the biggest decline (-1.9). There were 22 scores above 5.0 and 10 on or below; 16 ratings increased, while 15 declined.