Last week (14-18 February), for Valentine’s week, we celebrated 300 Approved retailers with our #LovEVA campaign and it was a huge success! 

The #LovEVA campaign was designed to provide added exposure to our 300+ approved dealers, raise awareness of EVA amongst consumers and promote ‘Charge Confidence’, a message coined to foster positive discussions relating to electric vehicles.

Throughout the week, on the EVA social media channels and website, we were sharing:

  • A list of the 300+ EV Approved dealers, in small batches each day.
  • EV Approved dealers who were ‘shouting’ about their EVA status
  • Relevant information relating to EVs, including Frequently Asked Questions from consumers
  • Our partners, the Government’s Office for Zero Emission Vehicles (OZEV) and Energy Saving Trust
    • The Office for Zero Emission Vehicles (OZEV) is a team working across government to support the transition to zero emission vehicles (ZEVs). Providing support for the take-up of plug in vehicles, as well as funding to support chargepoint infrastructure across the UK.
    • Energy Saving Trust are a respected and trusted voice on energy efficiency and clean energy solutions, who continue to work towards a smart, decarbonised, decentralised energy system.
  • Our Charge Confidence partners and their services, including
  • EV Statistics
  • The NFDA / Auto Trader / Carbon literacy Project webinar on why sustainability matters for businesses

As a whole, the campaign was a success. Through Social Media and Google analytics, there was a noticeable spike in EVA interactions and website visits, showing increased awareness amongst consumers.

With the aim of the campaign to promote EVA and raise awareness amongst consumers, this is one metric that can be used as evidence to support this goal.

In the future, we will be running more campaigns with added focus towards improving the EVA brand amongst consumers. This in-turn should promote more sales for EV Approved retailers and support the industry’s evolution towards electric vehicles and the Government’s Net-Zero target for 2030.