A new law in France will soon require automakers to include a disclaimer in their advertisements encouraging more energy-efficient transportation alternatives such as walking, biking, or public transit.

The new legislation will come into force on March 1, and requires that one of three statements be included in any car advertisements in France.

The three options are:

  • For short journeys, walk or cycle
  • Think about carpooling
  • Take public transport

One of the three will be required in any form of advertising including online, print, radio, or television. It must be clearly readable, or in the case of radio, spoken aloud at the end of the commercial.

Not including the disclaimer could net automakers a fine of up to €50,000 (approximately US $56,000).

For more information, please read the full article from Electrek HERE